Articles de blog

J'étais récemment à bord d'un vol de Barcelone à Londres et je me suis retrouvé à réfléchir à la situation difficile à laquelle les organisateurs d'événements sont confrontés aujourd'hui en ce qui concerne l'utilisation de la technologie.

Everywhere you look, there is change across the events industry. Against a backdrop of technological disruption, a shift in the dynamics that define the relationships between brands, agencies and consumers is taking place. It can be overwhelming to navigate through this change and to identify what conference delegates find valuable, what is just hype, and what you now need to make an event successful.